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Most people believe that their personal information is for sale on the dark web — and they’re probably right. That only makes the job of authenticating consumer’s identity that much harder for relying parties. IdentityMind Chief Product Officer Jose Caldera tells PYMNTS there’s a case to be made for creating and securing a consumer’s digital DNA — in order to build that trust and fight fraud. That, along with the latest developments in the digital identity space and the profiles of 150 players can be found in the latest Digital Identity Tracker.