Faced with a Build vs. Buy Decision, HBUS Selected IdentityMind’s New Version 2.0 Platform for Its User-centric, Risk-based Approach
PALO ALTO, CA., July 12, 2018 – IdentityMind Global™, Digital Identities You Can Trust, today announced that HBUS, which operates an online virtual currency marketplace in the U.S., has selected IdentityMind to provide anti-money laundering (AML) compliance for its marketplace.
HBUS is the exclusive U.S. strategic partner of Huobi, the world’s leading provider of virtual currency related services. HBUS is dedicated to AML compliance and has already registered with the Financial Crimes Enforcement Network (FinCEN), a bureau of the United States Department of the Treasury, that collects and analyzes information about financial transactions in order to combat domestic and international money laundering, terrorist financing and other financial crimes.
“When we first set out to create our marketplace, we were immediately confronted with a build vs. buy decision on our compliance solution,” said Harry Zhou, general counsel and compliance officer for HBUS. “When we first started evaluating all available compliance platform options, I was immediately struck by the fact that many legacy AML solutions were not even risk-based – which immediately was a non-starter for us – as they expose organizations to regulatory risks, loss of operational efficiencies, and money laundering. Still others were designed for traditional banking, which is not the virtual currency world in which we operate, and would require time-consuming and expensive customization.”
“I also evaluated building our own compliance platform, given my technical and legal background,” continued Zhou, “but that approach would also have taken considerable time and cost, and to be honest, that’s just not our core competency. Luckily, I was attending the annual ACAMS (Association of Certified Anti-Money Laundering Specialists) conference, met with an industry associate who runs a virtual currently marketplace that uses IdentityMind Global, and quickly came to the conclusion that their new Version 2.0 platform had all the features we were looking for.”
IdentityMind’s Version 2.0, SaaS-based, trusted digital identities platform for risk and compliance represents the culmination of years of research in digital identities, machine learning, anomaly detection, regulatory compliance, product development, and close consultation with IdentityMInd clients. It enables clients’ compliance and risk analysts to have a risk-based approach based on the understanding of the user behind the transaction.
A risk-based approach both reduces the cost of compliance and provides better results. This methodology is favored by regulators in the U.S. via the Bank Secrecy Act (BSA) and internationally via the Financial Action Task Force (FATF).
“We’re exceptionally pleased to work with a dynamic and innovative company like HBUS that is committed to compliance and safeguarding their virtual currency marketplace,” said Garrett Gafke, CEO, IdentityMind. “Version 2.0 of our platform – featuring a user centric approach and new, optimized UI – will help HBUS maintain the integrity of their virtual currency marketplace, protect against illicit activities and help their analysts realize greater operational efficiencies while meeting regulatory and compliance requirements.”
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Headquartered in San Francisco, CA, HBUS is a reliable and efficient marketplace for a rich selection of high-quality virtual currencies, so that our users can be part of the open and competitive market that discovers blockchain assets with genuine potential to revolutionize the future of finance. For more information, visit HBUS at www.hbus.com.
About IdentityMind Global
IdentityMind Global, Digital Identities You Can Trust, provides a SaaS platform that builds, maintains and analyzes digital identities worldwide, allowing companies to perform identity proofing, risk-based authentication, regulatory identification, and to detect and prevent identity fraud. Built-in transaction monitoring enables e-commerce fraud prevention, anti-money laundering (AML), and counter terrorism financing (CTF). Our patented eDNA™ technology securely tracks the entities involved in each transaction (e.g. onboarding, account origination, money transfers, online payments, etc.) to build unique digital identity trust reputations. This reputation is anonymously shared between customers in IdentityMind’s Global Identity Network. For more information, visit IdentityMind on Web, Twitter, LinkedIn, Facebook, Blog, and Google+.
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Director of Corporate Communications
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